During the trial operation of the floating cinema project at the Johor Bahru Mall store in Malaysia, approximately 1,200 tickets were sold through online channels, generating about 25,000 US dollars in online revenue. In the first full month of operation after opening, more than 4,000 tickets were sold offline, with a turnover of nearly 40,000 US dollars. With a stable customer base within the shopping center, moderate investment costs and efficient membership marketing strategies, this project has successfully attracted local families, youth groups and cross-city tourists, initially establishing a reputation and repeat visit foundation in the region, and demonstrating a sustainable growth prospect.