The floating cinema project at the Happy Times store in Bangkok, Thailand, sold nearly 1,500 tickets during the pre-sale stage through social media and local platforms, with an online redemption amount of approximately 40,000 US dollars. Within one month of opening, the offline turnover has reached 50,000 US dollars, and the payback period is controlled at about six weeks. Relying on the high foot traffic and young customer base within the business district, combined with a lightweight investment model and precise localized promotion, this project has become a popular choice for young consumers, tourists and small groups in the area, demonstrating stable profitability and brand influence.